‘Discover Fresh’ Gets Boost as Garden Fresh and Go Green Agriculture Commit to Certified Organic Produce
Go Green Agriculture Founder and CEO Pierre Sleiman, Jr., right, with Garden Fresh CEO John Morberg, and Pierre’s father, Pierre Sleiman, Sr., at the Sleiman’s hydroponic farm in Encinitas, CA
SAN DIEGO, Sept. 28, 2015 — Two San Diego area farm-to-table innovators are teaming up to provide the freshest possible produce to 13 Souplantation restaurants in San Diego and Temecula.
Garden Fresh Restaurant Corp., the parent company of Souplantation and Sweet Tomatoes with headquarters in the Rancho Bernardo area, announces today an agreement with Encinitas based Go Green Agriculture Inc., that calls for Go Green to supply 100% organic lettuce to Garden Fresh’s San Diego County Souplantation restaurants. Go Green will begin supplying the locally grown lettuce to the restaurants beginning September 28. Lettuce supplied by Go Green will be used in a favorite lettuce wrap recipe featured for lunch and dinner in area Souplantation’s from September 28 through September 30.
“Our commitment to farm-to-table freshness is once again bolstered with our agreement with Go Green Agriculture,” said Garden Fresh CEO John Morberg. “For nearly 40 years, our restaurants have been bringing farm fresh food to our guests. Now, with Go Green we will have organic lettuce grown literally in our neighborhood in an environment that capitalizes on integrating technology with agriculture for the absolute freshest and highest quality product. The partnership with Go Green supports our ‘Discover Fresh’ brand revitalization campaign announced late last year, which includes a focus on farm-fresh food and made-from-scratch menu items.”
Go Green Agriculture Founder and CEO Pierre Sleiman, said, “We’re thrilled to begin working with Garden Fresh. We’ll be supplying our organic lettuce to Garden Fresh from our organic hydroponic farm in Encinitas. With hydroponic technology, our system uses up to 80% less water than conventional outdoor farms, an added benefit in our current drought situation. We will be delivering fresh organic lettuce to Garden Fresh within hours of harvesting and you can’t get fresher than that.”
Last summer, Sleiman was recognized at The White House at the “Champion of Change” event where he received a “Future of Agriculture” award, recognizing his innovative use of technology for sustainable delivery of fresh produce products to the marketplace.
VIDEO: Souplantation / Sweet Tomatoes partners with organic, drought-conscience farmers
About Garden Fresh Restaurant Corp.
Each day begins fresh at 125 company-owned Garden Fresh restaurants in 15 states. More than 300 million guests since 1978 have helped us to be number one in fresh produce and salads, made-from-scratch soups, hot pastas, freshly baked breads and muffins, fresh fruit, desserts, and more. Guests have the freedom to create their own wholesome meal in a one-of-a-kind dining experience in a friendly atmosphere and all at an everyday value. The company is headquartered in San Diego, CA, and has two brand names: Souplantation in Southern California, and Sweet Tomatoes elsewhere.
About Go Green Agriculture Inc.
Go Green Agriculture is a family farm with big ideas and strong values for growing the healthiest and highest quality produce while using super sustainable growing methods. All of our produce is grown with utmost care and the finest nutrients, resulting in the freshest and finest produce in the world.
Photo – http://photos.prnewswire.com/prnh/20150926/271063