SOUPLANTATION & SWEET TOMATOES KICKS OFF SWEETIE’S GREAT AMERICAN ROAD TRIP FUNDRAISER

by Author erosenzweig_38r11gxo on Posted on Thursday, April 29, 2010
Press Releases

Souplantation & Sweet Tomatoes announced today that Sweetie, the official mascot of the restaurant, is  hitting the road! Sweetie will be traveling the country this month in celebration of May’s Great American Road Trip, Souplantation & Sweet Tomatoes brand new menu promotion, which highlights menu items from different regions of the country! In each tour city, Sweetie will host a one-night fundraiser where 20% of the day’s sales will benefit Boys & Girls Clubs of America.  Sweetie’s 12-city trip kicks off on May 3^rd where he’ll begin his travels in Florida and make his way back to Souplantation & Sweet Tomatoes corporate headquarters in San Diego.

Sweetie will visit restaurant locations in the following cities:

–          South Florida – May 3

–          West Florida – May 4

–          Orlando – May 6

–          Chicago – May 10

–          Houston – May 11

–          Dallas – May 12

–          Phoenix – May 13

–          Pacific Northwest – May 17

–          Bay Area – May 20

–          Los Angeles – May 24

–          Orange County – May 25

–          San Diego – May 26

“At Souplantation/Sweet Tomatoes, we seek to be a vital and contributing part of each community in which we operate,” said Joan Scharff, executive director of brand and menu strategy. “We’re excited to work with Boys & Girls Club of America on this initiative to continue supporting Clubs in local communities, and offer families an extra special night to visit their local restaurant.”

Throughout the road trip, Sweetie will make appearances at selected stores. In addition, coloring activity sheets will be available for the kids all month long. Guests located outside one of the 12 tour stops can still celebrate May’s Great American Road Trip in stores and follow Sweetie online throughout his travels via a map that will show him moving across the country. The blog will experience a full Sweetie takeover and he’ll also be keeping everyone updated through on-the-road tweets. Finally, the American Road Trip menu, Sweetie’s visits to the restaurants, activity sheets  will be available for download all month as well as different American Road Trip themed desktops and screensaver and fundraiser fliers at http://test.www.sweettomatoes.com/roadtrip.

“We’re thrilled to be part of this initiative to engage community members in support of helping young people reach their full potential,” Candice Moore, Director, Corporate Partnerships, Boys & Girls Clubs of America..

The May menu will feature some guest favorites and some new items, highlighting the different tastes and specialties of America.  Menu items will include:

–          California Cobb Tossed Salad

–          Smokey BBQ Ranch Dressing

–          Chesapeake Corn Chowder Soup

–          Texas Longhorn Beef Chili Soup

–          French Quarter Praline Muffins

–          Orange Creamsicle Lava Cake

For more information about Sweetie’s Road Trip, visit www.www.sweettomatoes.com or www.www.sweettomatoes.com.  Check out the Souplantation/Sweet Tomatoes blog at www.blog.www.sweettomatoes.com.  Guests can also become a fan of Souplantation & Sweet Tomatoes at www.facebook.com/souplantation and follow Souplantation & Sweet Tomatoes on Twitter at http://twitter.com/souplantation.

About Souplantation/Sweet Tomatoes

Celebrating over 30 years, Souplantation/Sweet Tomatoes was founded in 1978 in San Diego and currently operates 112 salad buffet-style restaurants across the western, southern and eastern portions of the United States. Souplantation/Sweet Tomatoes cares about what comes out of guests’ wallets and into their bodies by creating an exceptional, all-you-care-to-eat dining experience with a daily selection of made-from-scratch soups and salads and hand-crafted muffins, focaccia, breads and tasty desserts. By combining high-quality, farm-fresh and scratch-made foods for a fixed price, the restaurants provide guests with the freedom to create their own wholesome meals. The restaurant concept is built around fresh prepared, great-tasting recipes with a salad bar full of seasonal vegetables and tossed salads prepared exhibition-style every 20 minutes. Souplantation/Sweet Tomatoes restaurants are open daily for lunch and dinner and also for a special Sunday Breakfast that features a variety of delicious morning favorites in addition to regular selections. For more information, visit www.www.sweettomatoes.com or www.www.sweettomatoes.com.

About Boys & Girls Club of America
For more than 100 years, Boys & Girls Clubs of America has enabled young people, especially those who need Clubs most, to reach their full potential as productive, caring, responsible citizens. Today, more than 4,000 Boys & Girls Clubs serve more than 4 million young people through Club membership and community outreach. Clubs can be found throughout the country and on U.S. military installations worldwide, providing young people 6-18 years old with guidance-oriented character development programs conducted by trained, professional staff. Key programs emphasize leadership development; education and career exploration; community service; technology training; financial literacy; health and life skills; the arts; sports, fitness and recreation; and family outreach. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta.

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