On March 22, our Encinitas, CA Souplantation and our Naples, FL Sweet Tomatoes will open their doors to their local communities. For each grand opening we partner with a non-profit organization and host a two or three day preview event before opening. Prior to opening, each restaurant hosted a pre-opening fundraiser. on March 18, 19 and 20 for only $5.00 (five dollars), guests can create their own salad from our 55-foot salad bar full of fresh, seasonal vegetables as well as enjoying signature tossed salads, made-from-scratch soups and hand-crafted muffins, pizza focaccia, breads and desserts. Sweet Tomatoes and Souplantation will donate 100 percent of the proceeds to the non-profits we chose to work with. The highest record to date was $11,000 to Give Kids the World, a non-profit resort in Central Florida that creates magical memories for children with life-threatening illnesses and their families at our Lake Buena Vista location in May 2009.
Our restaurants are committed to being a vital and contributing part of each community in which we operate. To reach this goal, restaurants offer a “Fun-Raiser” program through which local charities, churches, schools, athletic teams, scout troops and other non-profit organizations may raise funds by hosting in-restaurant events. Our managers assist in marketing the non-profit’s event by creating master flyers for distribution and promotion by the non-profit organization.
The pre-opening fundraisers are a great way to raise money for the non-profit but also a way for our new employees at the restaurant to train before we officially open to the public.
If you were opening a restaurant, what would your grand opening event be? Share your ideas and maybe we will us them in an upcoming grand opening… (and of course give you the credit!!)